Catherine Pulgar
I'm
About
Welcome to my site!!
Digital marketer | eCommerce Specialist
I believe every marketing idea should revolve around putting the customer first. The magic happens when we tell stories because they're what inspire customers to connect with and share their experiences about brands.
- Phone: +1 (437) 2171781
- City: Toronto, ON
- Degree: Marketing Diploma & Bachelor in Electrical Engineering.
- Email: catherine.pulgar@cathypes.com
- Available to work: Full-time.
I bring a proactive and hands-on approach to my work, leading campaigns that extend beyond the surface of boosting brand consideration and conversion. My passion centers around nurturing thoughtful relations and going above and beyond to exceed clients' expectations on various retail media platforms.
Facts
This sketch how I have been investing my time to accomplish projects as a volunteer, freelancer and full-time employee.
Years working in platform such as Amazon, Criteo and Instacart
Years working in eCommerce projects.
Years Of Customer Services
Hours working in multiple Projects
Technical Skills
Resume
With a background steeped in eCommerce and digital marketing, my 2+ years in agency operations have been a journey of passion. I lead with a proactive approach, crafting campaigns that not only boost brand awareness but also foster consideration and exceed clients' KPIs. Collaborating with industry giants like Amazon, Walmart Connect, and Criteo, I've consistently optimized campaigns, delivering impactful and measurable results. It's more than just meeting goals; it's about exceeding expectations and creating a tailored success story for each client.
Sumary
Catherine Pulgar E.
I am a digital marketer with a track record of over 2 years specializing in advertising and eCommerce.
- Toronto, ON.
- +1 (437) 217-1781
- catherine.pulgar@cathypes.com
- Willing to Relocate.
Education
Diploma in Business Sales & Marketing
2019 - 2020
Niagara College.
Niagara on the Lake, ON
Bachelor of Electrical Engineering
2007 - 2012
Universidad Tecnologica del Centro (UNITEC).
Carabobo, Venezuela
Professional Experience
E- Commerce Specialist
2023 - Present
Publicis Media, Toronto ON
E-commerce Coordinator
2021- March 2023
Publicis Media, Toronto ON
Key responsibilities
- Plan and executed over 40+ campaigns on Amazon advertising, encompassing both search and display.
- Conduct daily optimizations informed by campaign insights, aiming to achieve the target Return on Ad Spend (ROAS) aligned with the client's objectives.
- Collaborate closely with clients in the CPG, Toys, and Electronic sectors to comprehend their eCommerce goals and navigate challenges within the e-commerce landscape.
- Contribute to annual media planning initiatives, providing valuable assistance in shaping comprehensive strategies for the upcoming year.
- Design and implement sponsored product campaigns on diverse platforms, including Criteo, Walmart, and Instacart.
Marketing Assistant
2020- 2021
Alfacero Hual, Freelancer
Key responsibilities: Content creation, marketing strategies and social media management
- Crafted and scheduled more than 40 pieces of content in the form of photos and videos. Generating an increase in content interaction by 20%
- Analyzed the company's social media data to maximize its customer reach. Resulting in an increase of Instagram's unique views by 20% between November and December and the lead generation by 3%
- Prepared analytics report bi-weekly to evaluate the marketing and sales strategies to maximize its sales forecast ($5k-10k).
- Executed a website audit to improve the user interface (UI) and search engine optimization (SEO). As a result, the company is working on updating the site template (Work in progress)
Content Creator, Volunteer
2020-2021
Low Entropy, Vancouver Bc
Key responsibilities: Content creation and blog writing.
- Developed +7 written pieces of content for the association blog.
- Designed +20 various types of graphics pieces for Non-Profit Organization’s social media channels.
- Created the content calendar for 2021.
Recommendations
In this section, you'll find the amazing colleagues I've had the pleasure of studying or working with over the past few years.
I admire Catherine's commitment and dedication to herself and her classmates. Working with Catherine was a pleasure and always exciting to see her infectious enthusiasm towards her learning and leadership. Catherine was always in class, prepared and ready to stretch. I surely wish Catherine all the best in her career and anyone lucky enough to work with her will know what I mean. She is a rock star!
Neil Thornton HBA, MA
President, Corporate Strategist and Business Innovation at The Thornton Group of Companies
Catherine is enthusiastic and careful about everything she does. She always tries as best as she can with all the projects that we had together in Niagara College and Tommy Hilfiger. She likes to learn a new thing and spread positive energy to everyone around her. I am happy that I have a chance to meet her and working with her in 2 years already.
Anh Nguyen
Sales Associate at Tommy Hilfiger
I’m very pleased to recommend Catherine. It was amazing to work together at Tommy Hilfiger and do some projects at Niagara College with her. Furthermore, she is not only nice and self-discipline person, but also an inspiring team leader.
Hien Dang
Marketing Coordinator at XpertVR
Me permito hacer de su conocimiento que la Ing. Catherine Pulgar laboro bajo mis ordenes y me consta su responsabilidad y competencia en el trabajo, desempeñándose principalmente en el puesto de Asistente de Ingeniería. Por lo anterior no tengo inconveniente ninguno en recomendarla. Excelente e Inteligente trabajadora.
Graciela Ortega
Ingeniero Civil
Catherine is a very talented person, very creative and proactive. She always seeks to get the most out of every single opportunity she has to grow. I really recommend her.
Victor Rivas
Project Manager at Bixlabs
"A pleasure working with Catherine. Very professional and honest"
Upwork Client
Writer
Catherine is a very proactive person! Always looking to learn new things and improve herself out of her own limits! I am glad to know such a talented person :D
Rafael Cabello
International Customer Services Lead
"Great job Catherine! Thanks for being professional, efficient and a great communicator. I highly recommend your work!"
Upwork Client
Writer
Contact
I am open to new opportunities in advertisement, eCommerce and more. Please feel free to get in touch with me.
Location:
Toronto, ON
Email:
catherine.pulgar@cathypes.com
Call:
+1 (437) 217 1781